March 11, 2009

TIDE'S Loads of Hope

Everyone knows my LOVE FOR NOLA. I just have a soft spot for New Orleans. Plain and simple. I loved my grandma and her heritage, so anything in reference to NOLA is spectacular to me. When Jenny & Blogher emailed me about a program that came about during the darkest time in New Orleans, my answer in reply was, OF COURSE I WILL BLOG ABOUT IT!

Tide put together a campaign shortly after Hurricane Katrina in November 2005 that was loads of hope, help and love! The TIDE website talks about how the Tide Loads of Hope truck headed to Camp Hope in Metairie, LA and the neighboring area and cleaned over 10,000 loads of laundry.

Since that time, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families!!

Disaster after disaster, as I always say, has happened and will continue to happen, unfortunately.

Let us take a moment to support those causes that really get down and dirty, helping fellow friends who really are in need.


Purchasing a vintage TIDE t-shirt will help the Loads of Hope truck with the 32 high-efficiency washers and dryers stationed on the truck.

The goal for Tide Loads of Hope trucks:

* To complete 300 wash and dry cycles a day - equal to one year's worth of laundry for a single family

* Will wash about 9,000 loads of laundry over a four-week period

* Leveraged during massive disasters where electricity is unavailable in the region

Goal for Tide Loads of Hope vans:

* In partnership with a local laundromat, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks

* Leveraged during disasters where neighboring communities still have a source of electricity

I can not believe such a wonderful charitable idea exists ~ so, if you can support Tide, please do so today!


Tom said...


sounds like a good idea - I'll pas it on to some friends and family members

Houseonahill said...

Thanks Tom, Nothing like having clean things when you are in a disaster - I am sure ~